I love delving into history and discovering why, when and where certain things happened. So I decided to do a bit of my own investigating about Milka. I found out some really interesting stuff and thought I’d share it with you here.
The most surprising thing I learnt was that they actually used to make chocolate without milk. Can you believe that? I can’t. I’m told it tasted horribly bitter and looked much darker than our chocolate. Anyway, in the late 1800s a few clever chocolatiers, including a Swiss man called Philippe Suchard, decided it might be a good idea to add milk. They were right! I also found out the name is a combination of the two most important ingredients: Alpine milk and kakao (cocoa). Clever, hey? These days the nice farmers up here always tell us how delicious our Alpine milk is and how it’s the secret ingredient that makes Milka taste so creamily smooth and meltingly soft. That’s why we’ve been asked to appear in all the advertising, right from the start. Even the very first Milka bar featured one of us on its wrapping. Not me obviously, I’m far too young. At that time, though, the cows pictured were just black and white but the rest of the packaging was that lovely lilac we all like so much. After a bit more investigating I found some of our early advertising featured lilac on all sorts of things including Christmas trees and balloons. I love Christmas trees and balloons, especially if they’re lilac. And then, my most exiting find: a video from 1973. It was our very first television advertisement featuring our lilac cow. She looked so magical. I’d love to appear on television like her. Don’t you think I should? Anyway it’s more than 35 years and 110 TV adverts since that first one and it seems our lilac cows are now more popular than ever. Just like our chocolate. Thanks lots for reading, 
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